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ProSweets 2010: Siegwerk’s Packaging Ideas for LOHAS

Lifestyle of Health and Sustainability is a key focus

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By: DAVID SAVASTANO

Editor, Ink World Magazine

At the ProSweets 2010 trade fair in Cologne, Siegwerk showed itself to be a competent consultant for the packaging industry. In a special exhibition organized with other members of the German packaging association dvi (Deutsches Verpackungsinstitut), the focus was on so-called LOHAS – a growing segment of the consumer population that attaches great importance to health and sustainability. As Thomas Bastian, the head of marketing at flexible packaging, said, “Our consultancy services and the i...

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